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Monday, April 27, 2009

How to Handle Dissatisfied Clients in Any Selling Situation?

In the wonderful world of Selling, Satisfaction is a prime driver. The Weird Fantasy is to have our client satisfied so that they become loyal and buy more from you. However, if they are dissatisfied, what do you do? How do you handle the clash of opposing wants, goals, values or interests?

In this article, I want to show how to handle client complaints and turn it into a win-win situation.

Something went Marx toys Your client is dissatisfied. This experience could be a pain in the backside for you and your company and could go on for an eternity. This is the last thing that you wanted. Yes, he is very annoyed, aggravated and so are you! Suddenly, before you know it, your mind is racing away at 100 miles, imagining the worst scenario: The Lizard your commission or even your sales job.

So calm down and consider this: You do not need a course on anger Gross Out Gang or conflict resolution. Anger, like all emotions is a normal human response. Sometimes conflict can arise from ignorance, prejudice or misinterpretation.

So the first thing to do is to listen to the complaint and then surprise him. You can either apologize or issue an immediate refund. Perhaps Gold Key comics him a discount coupon for a future purchase. You have also have the Manager of customer service department call the client to ask his help in trying to figure out what went wrong. And just to be sure the client is satisfied with the solution, you send him a nice letter with a questionnaire to make sure the matter was handled fairly and satisfactorily.

Remember, every client complaint is an opportunity to engender lifetime loyalty.

They give you the opportunity to bond with clients in ways no other communication can.

Here are some tips:

Be willing to spend at least as much to keep a client as you spend to create one.

Better still: be willing to spend double or triple, if the client has a long buying history with you.

It's what you do at a time like this that proves your character ... and proves that he can trust you implicitly. Your client will never forget how you handled his problem and never ceases being grateful for making this experience easy for him.

Do you regularly ask your clients whether they are satisfied with your products and services? If you do, and they complain, do you really listen? Do you respond politely and helpfully and offer to make things right? Or, do you become angry and resentful? Is your anger obvious to your clients?

Here are some useful suggestions for handling dissatisfied clients:

  • Give them a refund- even if they didn't ask for it, even if the guarantee has expired.
  • Apologize. Express regret that their experience wasn't excellent.
  • Ask them what they didn't like.
  • Give them a small free gift as compensation.

Do you want to learn more about (something in the article or the squeeze page)?

To download my free ebook on Sales Coach Remedy, click here:

href="salescoachdoctor.com/SalesCoachpage101.html">salescoachdoctor.com/SalesCoachpage101.html

Joe Duval is an accomplished sales training coach for the past 20 years.

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